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Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.

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Alpine Stars has outfitted countless world champions past and present and produces the highest level of performance and protective footwear and apparel. To this day, Alpinestars' legacy of motorcycle racing and its roots in Italian artistry are stitched into every garment.

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International is committed to delivering high performance tyres to the world. Our products are unequalled in quality and performance. With over forty-five years of experience and the ingenuity of our people, we have created new technologies to develop our diversified tyre products.

 
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 TORQ’s Performance Mountain Bike Team is a heavily sponsored professional outfit and the objective is simple. To unite some of the countries most accomplished Mountain Bike racers into a team with unrivalled strength in depth and to set an example to everyone involved in the sport that high-end performances are achieved in symbiosis with generosity of spirit, courtesy and integrity...

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Giro comes from a unique place. Santa Cruz, California’s location—at the intersection of surf and mountains—attracts people of an independent mindset: outdoors people; iconoclasts who set their own priorities, more inclined to put human values ahead of corporate interests. Counter intuitively, it turns out that Santa Cruz, a place where business shuts down when the surf is up, has proven to be a powerful entrepreneurial incubator.

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Osprey was born in California, 1973 at the seat of a single sewing machine, with a head full of ideas and a desire ot design & build innovative backpacks to the highest quality. Today Osprey products continue that pioneering spirit, being used on the highest mountains to the remotest islands and everywhere inbetween. 

 
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Based in Foothill Ranch, California, is an American company that designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.

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Fenwick’s has always been about creating innovative, simple and effective solutions for consumers to solve everyday problems. We are outdoor enthusiasts and take a very positive attitude towards product development, encompassing both our customers’, and our own impact on the environment. We have lead the way in reducing our and your carbon footprint for over 20 years with our biodegradable concentrates. We are now redefining performance-oriented biodegradable chain lubes.

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Headquarters are located in San Luis Obispo, California, USA; all of their products are assembled at their factory in Taichung, Taiwan. Also housed in the factory, is an in-house quality control team, made up of engineers that supervise construction. This site also supports a warehouse from which Lezyne ships their products to distributors, worldwide. Although being an avid cyclist is not required, many Lezyne employees do enjoy a passion for riding bikes and happily test Lezyne's products before they are in production.

 
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Rock Guards came about when Ian Walker, the Companies founder decided that to get fit for the oncoming season of Superbike Racing he would get a mountain bike. After a hard winter of training the bug of mountain biking started to take hold and he bought his first new bike, a 2009 giant Reign. To protect his investment Ian decided that the vulnerable looking area of the frame behind the front wheel would need to be protected.

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Invisiframe was created from my own personal desire to protect my pride and joy. There is nothing quite like getting your new steed! Just like you I wanted to minimise the inevitable frame damage from ripping up the trails. As I work in an industry where I had access to 3M automotive grade protection vinyl, I used this to painstakingly cut out my first frame protection.This was closely followed by requests from my fellow riders who could also see the value in this, so I set about protecting as many frames as I could with the tools I had.